“Top 10 Must-Follow Video Marketing Blogs to Boost Your Online Growth”

Starting an eCommerce store’s video strategy or scaling it up requires the right inspiration. However, with so much online content, it’s easy to end up with misleading advice.

Video marketing blogs are an excellent resource for staying updated with trends and tips. But finding the right ones can be time-consuming, taking your focus away from creating impactful video campaigns.

To save you time and effort, I’ve reviewed over 100 video marketing blogs and handpicked the top 10 that deliver accurate, high-quality content. These blogs are perfect for anyone looking to start creating videos independently, even without hiring a professional video marketer.

Criteria used for analyzing these blogs

Here are the three key factors I considered to choose the best video marketing blogs for you:

• Content quality – Does the blog provide accurate information, or is it filled with fake news or unchecked facts? Ensuring the content was reliable and well-researched was a top priority in my selection process. Is the writer an expert in video marketing? I looked into the credentials and experience of the authors to ensure they have genuine knowledge and industry expertise. How useful is the content? The quality of the video marketing tips and strategies shared in the blog matters. Every post should offer practical value and actionable insights. Does each post provide at least one key takeaway? A good blog should deliver helpful tips or ideas with every article, ensuring your reading time is worthwhile.

• Frequency and consistency – Are the blogs consistently posting high-quality content? They must update regularly and maintain a standard of excellence in their articles. Do they provide fresh content when there’s a significant change in the video marketing industry? Staying relevant is essential for actionable advice. Finally, are their ideas and values consistent across all their posts? A reliable blog should have a clear and cohesive approach to video marketing strategies.

• Top articles – The “Video Marketing Articles Worth Reading” section highlights three timeless posts every eCommerce business owner should explore. These articles have been carefully chosen to provide valuable insights and practical tips that can help you master video marketing and elevate your skills in no time.

1. Videowise

• What to Expect: Videowise offers a video marketing blog with resources to help you start and grow video content campaigns for eCommerce businesses. It covers shoppable videos, customer video testimonials, eCommerce tips, and strategies for boosting video growth on Shopify.

2. HubSpot

What to Expect: Looking for the latest updates on video marketing? HubSpot’s blog is a favorite among video marketers. Their video marketing section provides insights on effectively promoting your videos and scaling your content to boost sales. Don’t miss their annual research reports, which share the latest trends and statistics on how businesses and marketers use video in their strategies.

3. Explain Ninja

What to Expect: Gain insights from experts who specialize in creating explainer videos that align with the latest internet and social media trends. This agency focuses on explainer videos, offering valuable content on topics like creating corporate videos, case study videos, and more to help you stay ahead in design and video marketing.

4. Adobe

What to Expect: Adobe’s blog goes beyond the basics, showcasing the latest trends and techniques in design and video marketing to help you enhance your video content. You’ll also find updates on Adobe products and details about events that interest you.

5. Videvo

What to Expect: Videvo focuses on tutorials for popular video creation tools and updates you on the latest video marketing trends. Their content is especially valuable for improving sound effects and refining filming techniques. If you plan to record your videos, this blog is a must-visit. It’s a great resource to help you enhance your skills and step closer to becoming a filmmaker.

6. VEED.IO

What to expect: Think fast and work smart! That’s the goal of VEED.IO’s blog, packed with how-to posts that simplify video creation. From writing video scripts and planning scenarios to editing and sharing your videos on social media, you’ll find easy-to-follow guides for every step. Check out their YouTube channel for daily tips on video strategies and digital marketing hacks. It’s a fun and insightful way for video marketers and eCommerce business owners to stay updated on the latest trends.

7. Simpleshow

What to Expect: This blog features short, easy-to-read posts, often in a list format, making it perfect for beginners in video marketing. While it may not cater to advanced audiences, it offers simple tips and ideas to help you create impressive videos with ease.

8. StreamYard

What to Expect: Thinking about live-action video hosting and streaming? The StreamYard blog is your go-to resource for tips and guides to hosting flawless live video events. Their content focuses on the technical side of live streaming and video hosting while offering practical advice on using live videos to sell more effectively and showcase your products in the best way possible.

9. TubeBuddy

What to expect: TubeBuddy is a must-follow blog for anyone interested in YouTube SEO. Whether you’re just starting on YouTube or already experienced, this platform offers valuable tips on video marketing. You’ll learn how to rank higher and reach your target audience effectively. It’s a helpful resource for beginners and advanced users looking to dominate YouTube search results with video keywords related to their eCommerce brand.

10. Later 

What to expect: Later is a social media scheduling tool with a blog full of insights on using social media to grow your online store. They also have a dedicated video section that offers exclusive tips for growing platforms like TikTok, Instagram, and YouTube. The blog is updated regularly, ensuring you get the latest strategies and video marketing tips to boost your social selling efforts.

Conclusion

staying updated with the latest video marketing trends is essential for growing your online presence and reaching your target audience effectively. The 10 video marketing blogs we’ve highlighted offer valuable insights, tips, and strategies for creators and businesses at all levels. By following these blogs regularly, you’ll stay ahead of the curve, learn to optimize your videos for better reach, and create content that resonates with your audience. Start exploring these resources today and take your video marketing game to the next level!

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