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Starting an eCommerce store’s video strategy or scaling it up requires the right inspiration. However, with so much online content, it’s easy to end up with misleading advice.
Video marketing blogs are an excellent resource for staying updated with trends and tips. But finding the right ones can be time-consuming, taking your focus away from creating impactful video campaigns.
To save you time and effort, I’ve reviewed over 100 video marketing blogs and handpicked the top 10 that deliver accurate, high-quality content. These blogs are perfect for anyone looking to start creating videos independently, even without hiring a professional video marketer.
Criteria used for analyzing these blogs
I carefully evaluated several factors to select the best video marketing blogs for you. Here are the three key criteria that guided my choices:
- Content quality – I prioritized accuracy and reliability while selecting the best video marketing blogs. Each blog had to provide well-researched, fact-checked content, avoiding misinformation. The expertise of the writers was another crucial factor—I ensured that the authors had genuine industry knowledge and experience in video marketing. Additionally, I focused on the usefulness of the content, ensuring that every post offered practical value and actionable insights. A great blog should always provide at least one key takeaway, making your reading time truly worthwhile.
- Frequency and consistency – I focused on consistency and quality when selecting the best video marketing blogs. These blogs must publish high-quality content regularly, ensuring they stay updated with the latest industry trends. They must provide fresh insights whenever there’s a significant shift in video marketing, keeping their advice relevant and actionable. Lastly, I considered whether their ideas and values remained consistent across all posts, as a cohesive approach is key to building trust and delivering effective video marketing strategies.
- Top articles – The “Must-Read Video Marketing Articles” section features three essential posts that every eCommerce business owner should check out. These articles have been handpicked for their timeless insights and practical strategies, making them invaluable resources for mastering video marketing. Whether you’re a beginner or looking to refine your skills, these expert-backed tips will help you level up your video marketing game with ease.
1. Videowise
- What to Expect: Videowise provides a comprehensive video marketing blog packed with valuable resources to help you launch and scale video content campaigns for eCommerce businesses. From shoppable videos and customer testimonials to expert eCommerce strategies and Shopify growth tips, this blog covers everything you need to enhance your video marketing success.
2. HubSpot
What to Expect: Want the latest insights on video marketing? HubSpot’s blog is a go-to resource for video marketers, offering expert tips on promoting videos effectively and scaling content to drive sales. Their video marketing section is packed with valuable strategies, and their annual research reports provide up-to-date trends and statistics on how businesses leverage video for success.
3. Explain Ninja
What to Expect: Learn from industry experts who specialize in crafting explainer videos tailored to the latest internet and social media trends. This agency provides in-depth content on corporate videos, case study videos, and more, ensuring you stay ahead in design and video marketing.
4. Adobe
What to Expect: Adobe’s blog dives deeper than just the basics, offering the latest trends and techniques in design and video marketing to elevate your content. It also keeps you updated on Adobe products and highlights exciting industry events worth exploring.
5. Videvo
What to Expect: Videvo is a go-to resource for video creation tutorials and the latest video marketing trends. It offers expert insights on sound effects and filming techniques, making it perfect for those looking to enhance their video production skills. If you’re planning to create and record your videos, this blog is a must-visit to help you step up your filmmaking game.
6. VEED.IO
What to expect: Think fast, and work smart! That’s the essence of VEED.IO’s blog, designed to simplify video creation with practical how-to guides. Whether it’s writing video scripts, planning scenes, or editing and sharing videos on social media, this blog provides step-by-step insights for every stage. Plus, their YouTube channel offers daily tips on video strategies and digital marketing hacks, making it a must-follow resource for video marketers and eCommerce business owners looking to stay ahead of the curve.
7. Simpleshow
What to Expect: This blog is perfect for beginners in video marketing, featuring short, easy-to-read posts often presented in a list format. While it may not dive deep into advanced techniques, it provides simple yet effective tips to help you create impressive videos with ease.
8. StreamYard
What to Expect: Considering live-action video hosting and streaming? The StreamYard blog is your ultimate resource, packed with expert tips and guides to help you host flawless live video events. It dives into the technical aspects of live streaming while providing practical strategies to boost sales and showcase your products effectively through live videos.
9. TubeBuddy
What to expect: TubeBuddy is an essential blog for anyone diving into YouTube SEO. Whether you’re a beginner or an experienced creator, this platform offers powerful video marketing tips to help you rank higher and reach your target audience effectively. It’s a must-read resource for those looking to dominate YouTube search results with the right video keywords tailored to their eCommerce brand.
10. Later
What to expect: Later is a powerful social media scheduling tool with a blog packed with valuable insights on using social platforms to grow your online store. Their dedicated video marketing section offers exclusive tips for expanding your reach on TikTok, Instagram, and YouTube. With regular updates, this blog ensures you stay ahead with the latest strategies to enhance your social selling efforts.
Conclusion
Keeping up with the latest video marketing trends is crucial for expanding your online presence and connecting with your target audience effectively. The 10 video marketing blogs we’ve featured provide valuable insights, expert tips, and proven strategies for both creators and businesses. By following these resources consistently, you’ll stay ahead of the competition, learn to optimize your videos for maximum reach, and craft engaging content that truly resonates. Start exploring these blogs today and elevate your video marketing success!
