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According to the USDA, while Americans are consuming more fruits and vegetables than they did in 1970, it’s still not enough.
Although 93% of people express a desire to eat healthy occasionally, and 63% strive to do so most or all of the time, many still struggle to meet their health goals. The CDC reports that only 9-12% of U.S. adults consume the recommended amount of fruits and vegetables. Shockingly, the Mayo Clinic found that just 2.7% of Americans maintain a “healthy lifestyle” by being active, eating well, avoiding smoking, and keeping a healthy body fat percentage.
In the nutrition field, many professionals are seeking guidance. While countless individuals are eager to improve their eating habits, they often need support to achieve their goals. Whether you’re a dietitian, health blogger, or offer meal kits, content marketing provides a powerful way to connect with your audience and positively impact their health decisions.
Scripted has analysed SimilarWeb data to identify the top nutrition websites based on traffic. We’re showcasing these sites, which focus on nutrition and overall wellness, to inspire and motivate your content strategy. Whether your goal is to boost sales, raise brand awareness, or increase organic traffic, these successful nutrition blogs offer valuable insights. Explore these websites, learn from their tactics, and let their success fuel your content marketing strategy.
1. Eat This, Not That!
Eat This, Not That! It is a leading source for food, nutrition, and health advice. With an impressive 26.43 million monthly visitors, it has become a go-to destination for many Americans, as well as visitors from Canada and the UK. The site’s strong search engine presence highlights its effectiveness in producing content that resonates with popular searches.
Covering a diverse range of topics—from healthy eating and weight loss to grocery shopping and dining out tips—Eat This, Not That! offers extensive content. Popular articles include titles like “This Popcorn Is Being Recalled in 16 States, FDA Says” and “Why You Can’t Lose Those Last 5 Pounds,” providing readers with timely and valuable insights.
2. Verywell Fit
Verywell Fit is a reliable resource for information on eating well and staying active. With nearly 13 million monthly visitors, it’s highly popular among people from the US, UK, Canada, and Australia. Most of its traffic comes from search engines, with all visits being organic.
At verywellfit.com, you can explore trending topics or dive into categories that interest you, such as diet plans, dining out, snacking, sports nutrition, or recipes. Each article is designed for easy reading, with concise paragraphs and actionable tips. Popular posts include “What Are the Healthiest Types of Bread?” and “Foods for Fighting Fatigue,” providing quick, valuable insights for healthier living.
3. Health
Health.com is a well-known platform that covers a wide range of topics, including diets, nutrition, and health conditions. With around 11.25 million monthly visitors, most of its audience hails from the US, and a significant portion of its traffic is driven by search engines. Health.com’s commitment to providing valuable content has earned it a loyal following.
The site’s diet and nutrition section is organised into categories like the Mediterranean diet, keto diet, Whole30, recipes, and groceries. In addition to timeless articles such as “This Is How Much Protein You Need to Eat in a Day,” Health.com also stays current with trending topics. Articles like “What Is Protein Coffee, and Is It Healthy? Here’s a Nutritionist’s Take on the Trend” and “Ireland Court Rules Subway Bread Too Sugary—Here’s What That Means for US Consumers” keep readers informed on the latest health trends.
4. Diet Doctor
Diet Doctor is the ultimate destination for those interested in adopting a low-carb or keto diet. Attracting around 5 million visitors each month, dietdoctor.com has gained global popularity, especially in the U.S., UK, and Sweden. A significant portion of its traffic comes from search engines, with top search queries like “diet doctor,” “keto diet,” “keto snacks,” “low-carb diet,” and “keto.”
The Diet Doctor blog is user-friendly and offers a wide range of topics, news articles, and popular blog posts. On the homepage, you’ll discover numerous blog titles to dive into, such as “The 16 Best Keto Cheesecake Recipes” and “High-Protein Diets Are an Option, but Not the Only Option.”
5. The Healthy
The Healthy is dedicated to health and wellness, offering reliable advice for common health questions and issues. With more than 4.2 million visitors monthly, thehealthy.com stands out for its trending topics and evidence-based approach, making it both informative and enjoyable to read.
Covering a wide range of topics like self-care, mental health, and nutrition, The Healthy presents essential information in an engaging and friendly manner. Popular articles include “6 Reasons Nutrition Experts Love Dragon Fruit” and “10 Things That Happen to Your Body If You Stop Eating Red Meat.”
6. Eat This Much
EatThisMuch.com provides personalised meal plans tailored to your diet goals, whether you’re focused on bodybuilding, weight loss, Atkins, vegan, or paleo diets. With over 3.72 million monthly visitors, it has become a go-to platform for those looking to simplify their diet.
The site offers a variety of nutrition and health advice, tutorials, and meal planning tools. You can easily search for specific topics or browse through the latest articles. Additionally, they feature fun collections like “Top 10 Vegan Recipes on Eat This Much.”
7. Nutritionix
Nutritionix is the largest verified database for nutrition facts, with over 3 million monthly visitors. The site offers valuable tools like the track mobile app and restaurant calculator, which are used by a community of more than 1.02 million users, primarily from the U.S., Canada, and India.
Rather than traditional blog posts, Nutritionix focuses on providing detailed information about food, nutrition lists, and recipes. Their content highlights their tools and app, helping to cultivate a loyal user base. A great example of their approach is articles such as “Which Foods Are Highest in Iron?” which directly support their comprehensive nutrition database.
8. Cronometer
Cronometer is an essential tool for tracking nutrition and counting calories. With over 4 million users, cronometer.com attracts around 2.6 million monthly visitors, primarily from the U.S., UK, Canada, Australia, and Germany. Unlike many other platforms, most of Cronometer’s visitors directly access the site (81.84%), with search traffic contributing 10.63%. Featured in well-known publications like Women’s Health and Lifehacker, Cronometer allows users to track calories, exercise, biometrics, and other health data.
On Cronometer’s blog, the slogan “Eat smarter. Live better. Discover your nutrition with Cronometer” sets the tone for their content. While some posts cover app features and updates, many articles focus on inspiring figures in the health industry and relevant news stories, such as “Micronutrients That Help Support Your Immune System During the COVID-19 Pandemic.”
9. Calorie King
Everyone loves to indulge now and then, and health-conscious individuals are particularly mindful of their “cheat” foods. Calorie King offers detailed nutrition facts for popular fast-food chains and brands. Most of Calorie King’s traffic comes from search (85.9%), followed by direct visits (13.58%). Their mission is to help users stay informed about their calorie intake to maintain a healthy weight. With an average of 2.54 million monthly visitors, Calorie King is widely recognised as “America’s trusted food database.”
But Calorie King’s site is more than just a nutrition facts database. It also features insightful ‘LearnAbouts’ articles, catering to health-conscious individuals with specific concerns. These articles cover a variety of topics, including ‘Breakfast for Non-Breakfast Eaters’, ‘Do Vegetarians Get Enough Protein?’, and ‘Naturally Occurring Sugars Versus Added Sugars’, providing valuable information for a balanced lifestyle.
Are You in the Nutrition Industry? Scripted Can Help!
If you’re in the nutrition industry, Scripted can help you build a successful content marketing strategy. Don’t waste time or resources on average writers who fail to support your brand’s growth.
With Scripted, you gain access to the top 2% of writers. Thousands of skilled freelance writers, many with specialised nutrition expertise, are ready to assist. Scripted can craft blog posts that drive conversions, along with newsletters, social media content, website copy, press releases, and more.
Ready to take your content strategy to the next level?
Conclusion
The world of nutrition blogs is vast and varied, covering everything from healthy eating advice and diet trends to specialised nutrition and holistic wellness. Based on traffic, the top 10 nutrition blogs showcase the increasing public interest in balanced living and scientifically backed nutritional insights.
